August 29th, 2009

Cervelo Commercial: Interview with Ignatas Konovalovas

General, by Carol.

I have been looking for this video ever since I saw the commercial during the Tour de France! I finally found it today! I love this! (scroll down for transcript)

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This is what he says:

In time trial, it’s just you and your bike and the road. You must forget about the love for yourself. You must be a masochist. I want more pain, more pain. Go, Go, Go, Go. When you like suffering – when you like the pain in your legs and all your body – it means you are good.


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Responses to “Cervelo Commercial: Interview with Ignatas Konovalovas”

  1. I love this commercial! I was watching parts of the tour that I recorded and found this. I had to keep replaying it so I could capture the words and write it down! It’s very powerful!

  2. love it! esp this part: When you like suffering – when you like all the pain in your legs and your body – it means you are good.

  3. Hi Carol,

    Have you been to http://www.bartape.net yet? It is a documentary of the Cervelo Test Team and their training and racing in 2009. They are fantastic to watch, I only wish you could download the HD versions so I could watch them on the big screen later.

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