I have been looking for this video ever since I saw the commercial during the Tour de France! I finally found it today! I love this! (scroll down for transcript)

[youtube:http://www.youtube.com/watch?v=GjWqNk5HYoA]

This is what he says:

In time trial, it’s just you and your bike and the road. You must forget about the love for yourself. You must be a masochist. I want more pain, more pain. Go, Go, Go, Go. When you like suffering – when you like the pain in your legs and all your body – it means you are good.