I love these commercials about Wim Hof and Columbia’s Omni Heat Electric jackets. Incredible how this athlete has tapped into the power of the mind to keep his body warm despite frigid condtions. Imagine what any athlete could do with similar mind over body power. And, next time I feel like a total wuss riding my bike in 50 degrees, I will think of Wim Hof and be inspired to go out and ride no matter what the temperature.
And, I want one of those jackets! This commercial is very convincing, because it is so cool and clever. Or, is that warm and clever.
[youtube:http://www.youtube.com/watch?v=nj9vEqTwoF0&]
Here is a 10minute video of where he broke the Guiness record for the barefoot/bareshirt Artic circle 1/2 Marathon in -15*C weather.
http://www.wimp.com/theiceman/
I’m interested on how this works out for Columbia, and I need one of those jackets on my ride the other day….ha!